Comprehensive data protection, security, and privacy framework for PowerSEO's platform
Comprehensive data protection integrated into our platform
Clear roles and responsibilities under GDPR
Enterprise-grade security controls and monitoring
PowerSEO is committed to protecting your privacy and ensuring the security of your data. This comprehensive privacy framework establishes our commitment to transparency, compliance, and enterprise-grade data protection across all operations.
Full compliance with GDPR, CCPA, and international data protection regulations
Clear policies on data collection, usage, storage, and user rights
The purpose of this Privacy Policy is to provide you with a clear and comprehensive understanding of how ARSC Networks ("PowerSEO," "we," "us," or "our") collects, uses, stores, and protects your personal and business data when you use the PowerSEO platform (powerseo.dev and app.powerseo.dev). This policy is designed to be transparent and to comply with global data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By using the PowerSEO platform, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy is a legally binding document that outlines our commitment to protecting your privacy. It explains the types of information we collect, the purposes for which we use that information, and the choices you have regarding your data. We encourage you to read this policy carefully to understand our data handling practices. If you have any questions or concerns about this Privacy Policy, please contact us at the address provided below.
This Privacy Policy applies to all users of the PowerSEO platform, including those who browse the website without a registered account and those who create an account to use the service. This policy also applies to any data that we collect through our integrations with third-party services, such as Google Analytics and Microsoft Clarity.
This Privacy Policy does not apply to any third-party websites or services that may be linked to or from the PowerSEO platform. We are not responsible for the privacy practices of these third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services that you visit.
If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us at:
ARSC Networks
Attn: Data Protection Officer
Luchtvaartstraat 2A, 1059 CA Amsterdam, Netherlands
legal@powerseo.dev
We will respond to all inquiries within a reasonable timeframe.
When you create an account on the PowerSEO platform, we collect certain personal and business data that you provide to us. This may include your name, email address, company name, phone number, and payment information. We use this information to create and manage your account, to provide you with the PowerSEO service, and to communicate with you about your account.
We may also collect additional information that you provide to us through the PowerSEO platform, such as your website URL, your target keywords, and your SEO goals. We use this information to provide you with personalized recommendations and to help you improve your website's search engine rankings.
When you use the PowerSEO platform, we automatically collect certain information about your device and your use of the service. This may include your IP address, your browser type, your operating system, the pages you visit, the time and date of your visit, and other log data. We use this information to monitor and analyze the use of the PowerSEO platform, to improve the service, and to prevent fraud and abuse.
We may also use cookies and other tracking technologies to collect information about your use of the PowerSEO platform. For more information about our use of cookies, please see our Cookie Policy.
The PowerSEO platform is designed to integrate with a variety of third-party services to provide users with a comprehensive SEO and GEO analysis. These integrations may include, but are not limited to, web analytics platforms such as Google Analytics and Microsoft Clarity. When a user connects their account on one of these third-party services to the PowerSEO platform, ARSC Networks may collect certain data from that service, in accordance with the user's permissions and the third-party's own terms of service and privacy policy.
This data is collected to provide the core functionality of the PowerSEO platform, such as tracking website performance, analyzing user behavior, and generating reports on key SEO metrics. The specific types of data collected will depend on the permissions granted by the user and the data available from the third-party service. This may include data on website traffic, user engagement, keyword rankings, and other performance indicators.
It is important for users to understand that by connecting a third-party service to the PowerSEO platform, they are authorizing ARSC Networks to access and process the data from that service. ARSC Networks will only use this data for the purpose of providing the PowerSEO services and will not share it with any other third parties, except as required by law or as explicitly stated in this Privacy Policy.
We use the information we collect to provide and improve the PowerSEO platform. This includes using the information to:
We use the information we collect for billing and account management purposes. This includes using the information to:
We may use the information we collect to communicate with you about the PowerSEO platform and related products and services. This may include sending you newsletters, marketing materials, and other promotional communications. You can opt out of receiving these communications at any time by following the instructions provided in the communication or by contacting us at the address provided above.
We do not sell your personal data to any third parties. We will only share your personal data with third parties as described in this Privacy Policy.
We may share your personal data with third-party service providers who help us to provide and improve the PowerSEO platform. These service providers may include, but are not limited to, payment processors, hosting providers, and analytics providers. We will only share your personal data with service providers who have agreed to comply with our data security and privacy requirements.
We may disclose your personal data if we are required to do so by law or if we believe in good faith that such disclosure is necessary to:
We take the security of your personal data seriously. We have implemented a variety of technical and organizational security measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include, but are not limited to:
We will retain your personal data for as long as is necessary to provide you with the PowerSEO service and to comply with our legal obligations. When we no longer need your personal data, we will securely delete it in accordance with our data retention policy.
You have the right to access and update your personal information at any time. You can do this by logging into your account on the PowerSEO platform or by contacting us at the address provided above.
You can opt out of receiving marketing communications from us at any time by following the instructions provided in the communication or by contacting us at the address provided above.
You have the right to request a copy of your personal data in a structured, machine-readable format. You also have the right to request that we delete your personal data. To make a request, please contact us at the address provided above. We will respond to all requests within a reasonable timeframe.
We use a variety of cookies and other tracking technologies on the PowerSEO platform. These include, but are not limited to:
We use cookies and other tracking technologies for a variety of purposes, including to:
You can manage your cookie preferences at any time by adjusting your browser settings. You can also opt out of certain types of cookies by following the instructions provided in our Cookie Policy.
Your personal data may be transferred to and processed in countries other than the country in which you reside. When we transfer your personal data to other countries, we will take steps to ensure that your personal data is protected in accordance with this Privacy Policy and applicable data protection laws. These steps may include using standard contractual clauses, binding corporate rules, or other approved transfer mechanisms.
We may transfer your personal data to countries that have been deemed to have an adequate level of data protection by the European Commission or other relevant authorities.
While the PowerSEO platform is designed to provide users with the tools and insights needed to improve their search engine and generative engine optimization (SEO/GEO) efforts, ARSC Networks does not guarantee any specific outcomes or results. The world of SEO is highly dynamic and influenced by a vast array of factors that are outside of ARSC Networks' control. These factors include, but are not limited to, the constantly evolving algorithms of search engines and large language models (LLMs), the actions of competitors, the quality and relevance of the user's website content, and the overall user experience of the client's website. As such, ARSC Networks cannot and does not guarantee that the use of the PowerSEO platform will result in any specific ranking positions, increases in organic traffic, or other desired outcomes.
The data and recommendations provided by the PowerSEO platform are for informational and guidance purposes only. Users are solely responsible for implementing any changes to their websites and for the results of those changes. ARSC Networks is not liable for any fluctuations in search engine rankings, changes in organic traffic, or any other performance metrics that may occur as a result of using the PowerSEO platform.
This disclaimer is a fundamental part of the agreement between ARSC Networks and its users, and it is designed to manage expectations and prevent misunderstandings about the nature of SEO and the role of the PowerSEO platform. By using the PowerSEO platform, users acknowledge that they understand the complexities of SEO and that they do not hold ARSC Networks responsible for the ultimate performance of their websites in search engine or generative engine results.
This Data Processing Agreement (DPA) establishes the roles, responsibilities, and obligations between PowerSEO clients (data controllers) and ARSC Networks (data processor) as required by GDPR [201] [203].
Determines the purposes and means of processing personal data
Processes personal data on behalf of and according to client instructions
Provide SEO/GEO services including website analysis, optimization, and performance tracking [195]
Website usage data, client account information, business information [206]
Processing continues for the service subscription term with secure deletion upon termination
Approved sub-processors include cloud hosting providers with GDPR-compliant agreements [214]
In the event of a personal data breach, ARSC Networks will notify the client without undue delay, typically within 24-48 hours of discovery [213]. Notification includes breach details, affected data categories, and mitigation measures.
The processor will provide full cooperation and assistance in investigating the breach and fulfilling notification obligations to authorities and affected individuals.
Comprehensive security program designed to protect the confidentiality, integrity, and availability of the PowerSEO platform and client data through multi-layered technical and organizational controls.
Protect information from unauthorized access and disclosure
Ensure information remains accurate and complete
Ensure systems are accessible when needed by authorized users
Documented and regularly tested incident response plan with defined escalation procedures and communication protocols.
Comprehensive business continuity planning with redundant systems and data recovery procedures.
This comprehensive privacy framework establishes PowerSEO's commitment to protecting user data and ensuring compliance with global data protection regulations. We continuously review and update our policies to reflect evolving privacy standards and best practices.