Home · GEO readiness
GEO Readiness
A 21-point self-assessment of how ready your site is for generative engine optimisation — strategy, content and technical implementation. Check what is genuinely in place. The score is a starting point for measurement, not a verdict.
Strategic foundation
The organisational layer — ownership, budget and plan.
Content optimisation
Making pages easy for AI assistants to parse and cite.
Technical implementation
The machine-readable layer AI systems rely on.
Nothing is submitted or stored — the check runs entirely in your browser.
Your GEO readiness result
Directional only. A checked box means the item exists — it says nothing about whether it is working.
Suggested next steps
The only reliable evidence is a measured visibility run. Checking an item is not the same as being cited.
A high score is hygiene, not proof
Readiness means an AI assistant can find, parse and cite you. Visibility means it does. The gap between the two is where most GEO programmes stall — teams polish structured data while their competitors win the citations.
That is why our operating loop starts with measurement, not implementation: track the prompts your buyers actually ask, see who gets cited today, then prioritise the pages and fixes most likely to change it. Measure, prioritise, execute, verify — in that order, every week.
GEO readiness FAQ
Straight answers, no hype.
Generative engine optimisation is the practice of making your site easy for AI assistants to find, parse and cite when they answer questions. Traditional SEO optimises for ranking ten blue links; GEO optimises for being the source an AI answer draws on. The technical fundamentals overlap heavily — structured data, semantic HTML, fast and crawlable pages — but the content layer shifts toward direct, question-answering formats.
No. It is a self-reported inventory: it records what you believe exists, from your own perspective. An audit measures what is actually live and what AI systems actually retrieve. Use this page to frame the conversation; use measurement to make decisions.
Quarterly, or whenever your site changes significantly — a redesign, a new CMS, a content migration. Between runs, rely on weekly measurement rather than periodic self-assessment.
No. A check means the item exists as far as you know. Valid markup can still be ignored; comprehensive content can still go uncited. The result on this page is deliberately labelled directional — treat unchecked items as a to-do list and checked items as hypotheses to verify.
We track a fixed set of prompts your buyers actually ask, run them weekly across major AI chats and search engines, and record whether and where your brand is cited. Trends in that measured citation share — not checklist scores — drive what we prioritise each week. You can see the live method on the homepage and in our case results.
Checked the boxes?
Now get the evidence.
Book a report and we will measure your current visibility in search and AI chats — what is cited, what is not, and what to fix first. No guarantees, just a baseline you can act on.
Evidence first · No hype · No fabricated numbers